Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing

Textbook Description:
This free online textbook introduces students to the marketing strategies and tools that practitioners use to market their products. The text covers determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.

Author: John Burnett
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Principles of Management V1.1

Textbook Title: Principles of Management V1.1 Textbook Description: This textbook focuses on management principles to tomorrow’s business leaders with a…

International Finance: Theory and Policy

Textbook Title: International Finance: Theory and Policy Textbook Description: This free online etextbook is based on the fundamentals that a…

Legal and Regulatory Issues in the Information Economy

Textbook Title: Legal and Regulatory Issues in the Information Economy Textbook Description: This free online etextbook provides an overview of…

Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research Textbook Description: This free online textbook introduces the reader to the principles and tools…