Textbook Title: Core Concepts of Marketing
This free online textbook introduces students to the marketing strategies and tools that practitioners use to market their products. The text covers determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.
Author: John Burnett
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf