Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing

Textbook Description:
This free online textbook introduces students to the marketing strategies and tools that practitioners use to market their products. The text covers determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.

Author: John Burnett
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

The Legal and Ethical Environment of Business

Textbook Title: The Legal and Ethical Environment of Business Textbook Description: Each chapter in this free online textbook contains substantive…

Business Communication for Success

Textbook Title: Business Communication for Success Textbook Description: This free online textbook is suited for Business Communication courses, but is…

Principles of Marketing

Textbook Title: Principles of Marketing Textbook Description: This free online textbook focuses on five dominant themes throughout the text: Service…

Business Research Methods

Textbook Title: Business Research Methods Textbook Description: This free online textbook introduces the reader to an overview of the different…