Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing

Textbook Description:
This free online textbook introduces students to the marketing strategies and tools that practitioners use to market their products. The text covers determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business.

Author: John Burnett
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Information Technology for Management

Textbook Title: Information Technology for Management Textbook Description: This free online textbook is designed for business students with no particular…

Analog Estimation Methods in Econometrics

Textbook Title: Analog Estimation Methods in Econometrics Textbook Description: This free online textbook provides an overview of the familiar elements…

Accounting Cycle Exercises

Textbook Title: Accounting Cycle Exercises Textbook Description: This text is the fist of four in a series of exercises on…

Principles of Accounting

Textbook Title: Principles of Accounting Textbook Description: This principles of accounting website provides a free comprehensive online textbook (The Principles…