Textbook Title: Cross-Media Communications
Textbook Description:
This free online etextbook provides an introduction to the future of mass media and mass communications (i.e. cross-media communications). Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development.
Author: Drew Davidson
Subjects: Social Sciences
Key words: Social Sciences, Communications, Media
Download URL:
http://www.etc.cmu.edu/etcpress/content/cross-media-communications-br-introduction-art-creating-integrated-media-experiences