Electronic Commerce: The Strategic Perspective

Textbook Title: Electronic Commerce: The Strategic Perspective

Textbook Description:
This free online textbook addresses the fundamental issues that are common to many business practitioners. Emphasized in the text is the strategic elements of electronic commerce. In particular, the impact that Internet technology has on marketing strategy and practice.

Author: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan
Subjects: Business & Management, Economics
Key words: Business, Management, Economics, Electronic Commerce
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/electronic%20commerce.pdf

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Information Technology for Management

Textbook Title: Information Technology for Management Textbook Description: This free online textbook is designed for business students with no particular…

The Legal and Ethical Environment of Business

Textbook Title: The Legal and Ethical Environment of Business Textbook Description: Each chapter in this free online textbook contains substantive…

International Finance: Theory and Policy

Textbook Title: International Finance: Theory and Policy Textbook Description: This free online etextbook is based on the fundamentals that a…

Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research Textbook Description: This free online textbook introduces the reader to the principles and tools…

Theory of Interest and Derivatives Markets

Textbook Title: Theory of Interest and Derivatives Markets Textbook Description: This free online textbook provides an introductory text to the…

CAPITALISM: A Treatise on Economics

Textbook Title: CAPITALISM: A Treatise on Economics Textbook Description: CAPITALISM: A Treatise on Economics is a free online textbook covering…

Forecasting: Principles and Practice

Textbook Title: Forecasting: Principles and Practice Textbook Description: This text is intended to provide a comprehensive introduction to forecasting methods…

Discrete Choice Methods with Simulation

Textbook Title: Discrete Choice Methods with Simulation Textbook Description: Discrete Choice Methods with Simulation is a free online textbook that…