Electronic Commerce: The Strategic Perspective

Textbook Title: Electronic Commerce: The Strategic Perspective

Textbook Description:
This free online textbook addresses the fundamental issues that are common to many business practitioners. Emphasized in the text is the strategic elements of electronic commerce. In particular, the impact that Internet technology has on marketing strategy and practice.

Author: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan
Subjects: Business & Management, Economics
Key words: Business, Management, Economics, Electronic Commerce
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/electronic%20commerce.pdf

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research Textbook Description: This free online textbook introduces the reader to the principles and tools…

Theory of Interest and Derivatives Markets

Textbook Title: Theory of Interest and Derivatives Markets Textbook Description: This free online textbook provides an introductory text to the…

Principles of Marketing

Textbook Title: Principles of Marketing Textbook Description: This free online textbook focuses on five dominant themes throughout the text: Service…

Analog Estimation Methods in Econometrics

Textbook Title: Analog Estimation Methods in Econometrics Textbook Description: This free online textbook provides an overview of the familiar elements…

Theory of Interest and Derivatives Markets

Textbook Title: Theory of Interest and Derivatives Markets Textbook Description: This free online textbook provides an introductory text to the…

Auctions: Theory and Practice

Textbook Title: Auctions: Theory and Practice Textbook Description: This free online textbook is a non-technical introduction to auction theory; its…

Quantum Microeconomics

Textbook Title: Quantum Microeconomics Textbook Description: Quantum Microeconomics is a free online textbook that provides a introductory/intermediate look at Quantum…

Principles of Economics

Textbook Title: Principles of Economics Textbook Description: Principles of Economics is an introductory level economics text which integrates a number…