Electronic Commerce: The Strategic Perspective

Textbook Title: Electronic Commerce: The Strategic Perspective

Textbook Description:
This free online textbook addresses the fundamental issues that are common to many business practitioners. Emphasized in the text is the strategic elements of electronic commerce. In particular, the impact that Internet technology has on marketing strategy and practice.

Author: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan
Subjects: Business & Management, Economics
Key words: Business, Management, Economics, Electronic Commerce
Download URL: http://globaltext.terry.uga.edu/userfiles/pdf/electronic%20commerce.pdf

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