Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research

Textbook Description:
This free online textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

Author: Paurav Shukla
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL:
http://bookboon.com/us/textbooks/marketing/marketing-research-an-introduction

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Legal and Regulatory Issues in the Information Economy

Textbook Title: Legal and Regulatory Issues in the Information Economy Textbook Description: This free online etextbook provides an overview of…

Studies in Econometric Method

Textbook Title: Studies in Econometric Method Textbook Description: This free online etextbook provides an overview econometrics, the branch of economics…

Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing Textbook Description: This free online textbook introduces students to the marketing strategies and tools…

Agile Project Management Second Edition

Textbook Title: Agile Project Management: Creating Innovative Products, Second Edition Textbook Description: The Agile Project Management: Creating Innovative Products, Second…