Textbook Title: Essentials of Marketing Research
Textbook Description:
This free online textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
Author: Paurav Shukla
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL:
http://bookboon.com/us/textbooks/marketing/marketing-research-an-introduction
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