Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research

Textbook Description:
This free online textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

Author: Paurav Shukla
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL:
http://bookboon.com/us/textbooks/marketing/marketing-research-an-introduction

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Business Research Methods

Textbook Title: Business Research Methods Textbook Description: This free online textbook introduces the reader to an overview of the different…

Managing through Change

Textbook Title: Managing through Change Textbook Description: This free online textbook covers techniques and strategies on how to manage change…

Agile Project Management Second Edition

Textbook Title: Agile Project Management: Creating Innovative Products, Second Edition Textbook Description: The Agile Project Management: Creating Innovative Products, Second…

Production Economics: Dual Approach to Theory and Applications

Textbook Title: Production Economics: A Dual Approach to Theory and Applications Textbook Description: This free online textbook provides an overview…