Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research

Textbook Description:
This free online textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

Author: Paurav Shukla
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL:
http://bookboon.com/us/textbooks/marketing/marketing-research-an-introduction

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

International Finance: Theory and Policy

Textbook Title: International Finance: Theory and Policy Textbook Description: This free online etextbook is based on the fundamentals that a…

Capital as Power: A Study of Order and Creorder

Textbook Title: Capital as Power: A Study of Order and Creorder Textbook Description: This free online textbook covers how capital…

Accounting Cycle Exercises

Textbook Title: Accounting Cycle Exercises Textbook Description: This text is the fist of four in a series of exercises on…

Strategic Marketing

Textbook Title: Strategic Marketing Textbook Description: Strategic Marketing is an introduction to Strategic Marketing Management for students on Marketing and…