Essentials of Marketing Research

Textbook Title: Essentials of Marketing Research

Textbook Description:
This free online textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

Author: Paurav Shukla
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL:
http://bookboon.com/us/textbooks/marketing/marketing-research-an-introduction

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Accounting Cycle Exercises

Textbook Title: Accounting Cycle Exercises Textbook Description: This text is the fist of four in a series of exercises on…

Analog Estimation Methods in Econometrics

Textbook Title: Analog Estimation Methods in Econometrics Textbook Description: This free online textbook provides an overview of the familiar elements…

Theory of Interest and Derivatives Markets

Textbook Title: Theory of Interest and Derivatives Markets Textbook Description: This free online textbook provides an introductory text to the…

Production Economics: Dual Approach to Theory and Applications

Textbook Title: Production Economics: A Dual Approach to Theory and Applications Textbook Description: This free online textbook provides an overview…