Principles of Marketing

Textbook Title: Principles of Marketing

Textbook Description:
This free online textbook focuses on five dominant themes throughout the text: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage, and Metrics.

Author: Jeff Tanner and Mary Anne Raymond
Subjects: Business & Management
Key words: Business, Management
Download URL: http://www.flatworldknowledge.com/printed-book/80666

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