Principles of Marketing

Textbook Title: Principles of Marketing

Textbook Description:
This free online textbook focuses on five dominant themes throughout the text: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage, and Metrics.

Author: Jeff Tanner and Mary Anne Raymond
Subjects: Business & Management
Key words: Business, Management
Download URL: http://www.flatworldknowledge.com/printed-book/80666

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Exploring Business

Textbook Title: Exploring Business Textbook Description: This free online textbook, Exploring Business, introduces students to business in an exciting way….

The Legal and Ethical Environment of Business

Textbook Title: The Legal and Ethical Environment of Business Textbook Description: Each chapter in this free online textbook contains substantive…

Theory of Interest and Derivatives Markets

Textbook Title: Theory of Interest and Derivatives Markets Textbook Description: This free online textbook provides an introductory text to the…

Analog Estimation Methods in Econometrics

Textbook Title: Analog Estimation Methods in Econometrics Textbook Description: This free online textbook provides an overview of the familiar elements…