Strategic Marketing

Textbook Title: Strategic Marketing

Textbook Description:
Strategic Marketing is an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. The free textbook covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing.

Author: Andrew Whalley
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://bookboon.com/us/textbooks/marketing/strategic-marketing

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Urban Travel Demand: A Behavioral Analysis

Textbook Title: Urban Travel Demand: A Behavioral Analysis Textbook Description: This free online etextbook provides an overview on a theory…

Information Technology for Management

Textbook Title: Information Technology for Management Textbook Description: This free online textbook is designed for business students with no particular…

Accounting Cycle Exercises

Textbook Title: Accounting Cycle Exercises Textbook Description: This text is the fist of four in a series of exercises on…

International Finance: Theory and Policy

Textbook Title: International Finance: Theory and Policy Textbook Description: This free online etextbook is based on the fundamentals that a…