Strategic Marketing

Textbook Title: Strategic Marketing

Textbook Description:
Strategic Marketing is an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. The free textbook covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing.

Author: Andrew Whalley
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://bookboon.com/us/textbooks/marketing/strategic-marketing

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Capital as Power: A Study of Order and Creorder

Textbook Title: Capital as Power: A Study of Order and Creorder Textbook Description: This free online textbook covers how capital…

The Legal and Ethical Environment of Business

Textbook Title: The Legal and Ethical Environment of Business Textbook Description: Each chapter in this free online textbook contains substantive…

Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing Textbook Description: This free online textbook introduces students to the marketing strategies and tools…

Exploring Business

Textbook Title: Exploring Business Textbook Description: This free online textbook, Exploring Business, introduces students to business in an exciting way….