Textbook Title: Strategic Marketing
Strategic Marketing is an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. The free textbook covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing.
Author: Andrew Whalley
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://bookboon.com/us/textbooks/marketing/strategic-marketing