Strategic Marketing

Textbook Title: Strategic Marketing

Textbook Description:
Strategic Marketing is an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. The free textbook covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing.

Author: Andrew Whalley
Subjects: Business & Management
Key words: Business, Management, Marketing
Download URL: http://bookboon.com/us/textbooks/marketing/strategic-marketing

Only Registered Users Can Save eTextbooks to Their TextBookGo Account. Sign Up For Free!

Core Concepts of Marketing

Textbook Title: Core Concepts of Marketing Textbook Description: This free online textbook introduces students to the marketing strategies and tools…

Urban Travel Demand: A Behavioral Analysis

Textbook Title: Urban Travel Demand: A Behavioral Analysis Textbook Description: This free online etextbook provides an overview on a theory…

Analog Estimation Methods in Econometrics

Textbook Title: Analog Estimation Methods in Econometrics Textbook Description: This free online textbook provides an overview of the familiar elements…

The Legal and Ethical Environment of Business

Textbook Title: The Legal and Ethical Environment of Business Textbook Description: Each chapter in this free online textbook contains substantive…